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Crusher manufacturer aims to expand in North America

By |  May 25, 2021
The new Jawmax 450 was in action during SBM's hard stone demo. According to SBM, an efficient double-deck circular vibrating pre-screen separates the fraction 0 to 25 mm during feeding, thus increasing the overall performance of the jaw crusher. Photo: SBM Mineral Processing

The new Jawmax 450 was in action during SBM’s hard stone demo. According to SBM, an efficient double-deck circular vibrating pre-screen separates 0 to 25 mm during feeding, thus increasing the overall performance of the jaw crusher. Photo: SBM Mineral Processing

SBM Mineral Processing, a manufacturer of mobile crushing plants based in Austria, detailed plans to eventually shift its focus to the North American market.

SBM’s head of sales shared the company’s goals upon the launch of new crushing equipment.

SBM, which introduced its Jawmax 400 and 450 jaw crushers during a dealer event at MFL Group’s main plant in Liezen, Austria, already has a small presence in Canada. The company’s head of sales, however, made it known that SBM is eyeing bigger things in North America.

“We are initially concentrating on Europe with the large Central and Northern European core markets and the neighboring growth regions in the Mediterranean area and Eastern Europe,” says Helmut Haider, head of sales at SBM Mineral Processing. “In a next step, we want to really gain a foothold in the highly competitive British market and then turn our full focus to North America. There, we have already been able to place an initial population of around 20 mobile units in Canada, including our own after-sales structure.”

SBM says it is currently expanding its international dealer network. The manufacturer describes itself as a medium-sized company.

“We do not want any market share at any price in any remote areas,” Haider says. “The same sustainable standards that we put on our technologies and products are also applied to our sales and service partners.”

Kevin Yanik

About the Author:

Kevin Yanik is the editor-in-chief of Pit & Quarry magazine. Yanik can be reached at 216-706-3724 or kyanik@northcoastmedia.net.

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