ConExpo-Con/Agg event walk-through

By |  March 6, 2017

When ConExpo-Con/Agg returns to Las Vegas this month, the triennial trade show will be invading Sin City with not only the most expansive smorgasbord of construction and construction material equipment in the world but also a reconfigured layout to display and demo it.

Co-located with the International Fluid Power Exposition (IFPE) for fluid power, power transmission and motion control and produced by the Association of Equipment Manufacturers (AEM), ConExpo-Con/Agg 2017 is taking place at the Las Vegas Convention Center March 7-11 and will span 2.5 million sq. ft., with more than 2,500 exhibitors.

The new layout is one of several new trimmings to be debuted at ConExpo-Con/Agg 2017. In addition to expanded education sessions and an immersive Tech Experience, a new radio program was also launched ahead of the show, as well as charitable opportunities through a new donor partner.

New layout

Increased demand for exhibit space served as a major factor in the show floor redesign, explained Show Director Sara Truesdale Mooney, also vice president of exhibitions and business development for AEM.

“Demand has been stronger than ever, especially for indoor space, and we worked with the Las Vegas Convention Center to explore all options,” Truesdale Mooney says. “We are confident this show footprint will enhance return on investment for all stakeholders.”

As part of the new layout, the Gold Lot includes a larger Gold Hall that now extends to Las Vegas Boulevard, using the site of the demolished Riviera Hotel.

A new Bronze Lot with Bronze Hall has been added south of South Hall, extending the length of the building.

Both lots will feature registration areas, as well as registration in the Westgate Convention Center, formerly the Las Vegas Hilton, adjacent to North Hall.

Located in Silver Lot 3 outside the Las Vegas Convention Center, ConExpo-Con/Agg 2017 is debuting a new 75,000-sq.-ft. Tech Experience Pavilion, dedicated entirely to presenting new construction innovations and emerging technologies.

The streamlined show layout, Truesdale Mooney adds, is designed to create better synergy between outdoor and indoor space product areas – allowing attendees to more easily comparison shop for the products and services they need for their businesses.

“We want to most effectively connect the exhibitors and attendees and deliver a quality show experience,” says Rich Goldsbury, ConExpo-Con/Agg 2017 chair and president of Bobcat Co. and Doosan. “These improvements will help us achieve that goal.”

Moreover, ConExpo-Con/Agg 2017 expanded its exhibition space by about 20,000 sq. ft. in 2017 over 2014, making it again Trade Show Executive magazine’s No. 1 exhibit of any industry in the United States. The award, as part of the magazine’s annual Gold 100 list of top trade shows, is bestowed based on exhibit space.

“We’re honored to be among the most trusted resources for industry professionals from around the world with 24 percent of attendees at the last show from outside the U.S. And we feel a tremendous amount of pride as we take the exhibition to the next level of technological breakthroughs as we delve into the future of the construction industry,” Truesdale Mooney adds as a callout to the trade show also being named to the U.S. government’s International Buyer Program.

New radio program

While the latest innovations in the construction industry power to life in the demo areas at ConExpo-Con/Agg, a new weekly radio program has been revving up the hype about these unveilings for several months.

“ConExpo-Con/Agg Radio – If It’s New It’s Here” is co-sponsored by AEM and hosted by Peggy Smedley of “The Peggy Smedley Show, The Voice of IoT.” It airs Tuesdays at 10 a.m. CST on iHeartRadio.

“ConExpo-Con/Agg helps industry executives keep pace with the latest in new equipment and product innovations,” Goldsbury says. “Technology is critical to the future of the construction industry and ConExpo-Con/Agg Radio will help us to continuously connect our audience with the most cutting-edge innovations in the industry on an ongoing basis.”

Launched in March 2016 as a yearlong lead-up to ConExpo-Con/Agg 2017, ConExpo-Con/Agg Radio takes a holistic view of the construction industry and provides a platform to raise awareness of its innovations and the opportunities they are creating – keeping true to the ConExpo-Con/Agg 2017 mission to embrace applied technologies that are helping the construction industry reduce downtime, maximize efficiencies at jobsites and minimize waste while increasing bottom-line profits and safety.

Aligning with ConExpo-Con/Agg 2017’s theme, “Imagine What’s Next,” the radio program features industry experts who have first-hand knowledge to discuss the future of infrastructure, worksites and jobs in the industry and engages with individuals who want an insightful look into the changing landscape of the construction industry. It examines how manufacturers are developing technology that is rapidly enhancing efficiency and reducing operating and maintenance costs, all while maximizing peak performance levels.

Episodes from ConExpo-Con/Agg are downloadable from the show website,

“A weekly radio program with an innovative and entertaining supporter of the connected world is a great opportunity to keep our audience engaged,” Truesdale Mooney added. “We’re excited to be able to work with an internationally known speaker and media personality. We believe Peggy Smedley will be a tremendous ambassador for ConExpo-Con/Agg.”

New charitable partner

Also new, ConExpo-Con/Agg and IFPE named the Call of Duty Endowment its official charitable partner in 2017.

The Call of Duty Endowment is a nonprofit organization founded in 2009 by Bobby Kotick, CEO of Activision Blizzard, to help veterans secure high-quality jobs after their military service and to raise awareness of the value vets bring to the workplace. The endowment has placed more than 29,000 veterans in jobs to date by finding and funding nonprofits across the country.

“We’re so grateful for ConExpo-Con/Agg and IFPE’s remarkable support of our veterans,” says Dan Goldenberg, executive director of the Call of Duty Endowment. “Every dollar received by the endowment will go directly toward the most effective and efficient veteran job counseling services in America. These will be dollars well-spent.”

Due to unemployment among post-9/11 veterans remaining almost three times greater than the national average, the endowment has doubled down on its mission and set a new goal of placing 50,000 veterans in jobs by 2019.

And actions already are underway to hit the mark, via this ConExpo-Con/Agg and IFPE partnership.

Terex Corp. has donated a benefit concert featuring multiplatinum rock band Foreigner to be held March 8 at Brooklyn Bowl in Las Vegas. Attendees of the show will be allowed to make a donation to the endowment for entrance to the concert.

“Citizenship is one of our core values,” says John Garrison, Terex Corp. CEO. “Joining forces with ConExpo-Con/Agg and the Call of Duty Endowment is a great way to live out that value by helping to create an enjoyable evening that will raise funds for a great cause benefiting our veterans.”

Additional fundraising events planned for the endowment include an online silent auction, running from Jan. 1 to March 11 at 3 p.m., and a live auction, slated for March 9 from 4 to 5 p.m. in the Tech Experience Pavilion.

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