ConExpo-Con/Agg unveils new logo, brand identity

By |  May 4, 2021

New ConExpo-Con/Agg logo (2021)

ConExpo-Con/Agg unveiled a new brand identity and tagline: “Taking Construction to the Next Level.”

ConExpo-Con/Agg, held every three years in Las Vegas, is North America’s largest construction trade show, featuring the latest construction equipment and technology.

“The launch of a new identity for ConExpo-Con/Agg reflects how the show and our industry has evolved and what it aspires to be in the future,” says Dana Wuesthoff, vice president of exhibitions and event services at the Association of Equipment Manufacturers (AEM) who also serves as ConExpo-Con/Agg show director. “The forward motion of the logo matches the forward motion of the show, where construction professionals experience the latest equipment, participate in demonstrations and education, make new professional connections, and grow their own marketability within the industry.”

Show traffic was steady outside the Las Vegas Convention Center on the opening day of ConExpo-Con/Agg 2020. Photo: P&Q Staff

The last ConExpo-Con/Agg took place in March 2020. Photo: P&Q Staff

According to AEM, the overhaul of the ConExpo-Con/Agg identity is the first since ConExpo and Con-Agg combined in 1996.

“It’s been exciting to see the construction industry grow and evolve in so many ways since the shows combined and we launched our previous logo for ConExpo-Con/Agg in 2005,” Wuesthoff says. “The show’s brand identity is evolving to match what ConExpo-Con/Agg is today and in the future. ConExpo-Con/Agg remains North America’s No. 1 event that construction pros consider to be the best place to connect with opportunities, equipment and products that advance their businesses. This new brand image helps us translate that mission to the future of the industry.”

The next ConExpo-Con/Agg and co-located IFPE will take place in March 2023 at the Las Vegas Convention Center.

Kevin Yanik

About the Author:

Kevin Yanik is editor-in-chief of Pit & Quarry. He can be reached at 216-706-3724 or

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