Cemex: New digital ordering platform off to good start

Cemex is empowering customers in select regions with order tracking on their smartphones. Photo courtesy of Cemex.

More than 10,000 Cemex customers around the world are using a digital platform the company launched late last year to keep them connected to their orders.

According to Cemex, nearly 25 percent of customers are utilizing the Cemex Go platform. With Cemex Go, customers can place orders, review their history of transactions, track their shipments in real-time via GPS, receive instant notifications of their order status and adjust their orders.

“Cemex Go is setting a new standard for delivering a superior customer experience in the building materials industry,” says Fernando González, CEO of Cemex. “We will continue leading the digital transformation in our industry by applying the latest technologies for the benefit of all our customers worldwide.”

According to the company, Cemex Go, which launched November 2017, continues to evolve. Since the launch, Cemex enhanced the platform based on customer feedback by adding new capabilities that offer a more personalized experience.

“Cemex Go is absolutely a complete solution and makes life much easier for project teams and for accounts people,” says Mike Sprecher, a project executive at Nibbi Concrete, which utilizes Cemex Go in the United States.

Cemex Go is currently available in the U.S., Mexico, Colombia, the United Kingdom and Germany. The company expects to deploy the platform to half of the company’s markets in the coming weeks, and it expects Cemex Go to be available in all of its geographies by the end of 2018.

According to Cemex, it serves about 45,000 customers around the world.

Cemex is undertaking its digital transformation with the support of IBM and Neoris.