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Cemex launches digital customer integration platform

By |  November 7, 2017

Cemex released its digital customer integration program, Cemex Go.

According to the company, Cemex Go is a multi-device offering that provides a seamless experience for order placement, live tracking of shipments, and managing invoices and payments for Cemex’s main products.

Cemex Go launched as a fully digital suite of services. Through the platform, customers are able to review their history of transactions, track their shipments real-time via GPS, receive instant notifications of their order statuses, make adjustments to their orders and view all of their business information.

“Today’s launch is the culmination of the first step of this strategic initiative and the hard work of many people throughout our organization,” says Fernando Gonzalez, CEO of Cemex. “Cemex Go creates an experience for our customers that is superior to anything that has been provided in the past and is the only platform of its kind currently offered in our industry. Cemex Go moves us closer to our customers by being faster, more transparent and more efficient, which will enable greater productivity and open up new growth opportunities for our customers and for us.”

According to the company, the launch of this product also compliments the launch of the company’s innovation and venture capital unit, Cemex Ventures. Cemex Ventures’ adds functionalities to further create value for its customers using Cemex Go, the company adds.

Allison Kral

About the Author:

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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