Cemex debuts new logo as part of rebranding

By |  March 15, 2023

Cemex logo

Cemex unveiled a new brand and a fresh logo, adjusting its look for the first time in 30 years.

According to Cemex, the rebrand is in line with its goal of helping the world reach the next frontier of sustainable living.

“I am excited to present the renewed image of our company,” says Fernando González, CEO of Cemex. “But what excites me most is what is behind the change: a renewed commitment to helping our customers push the boundaries of sustainable construction through innovative solutions.”

Cemex says its logo presents a fresher, closer and more dynamic visual identity while maintaining key elements of the company’s legacy. Cemex says the update reflects several transformative changes it has undergone in recent years to be at the forefront of the building materials industry, aiming to spearhead the industry’s transition towards innovation, digitalization and sustainability.

Cemex’s evolution includes several major strategic initiatives launched in the past few years. With Cemex Go, for example, Cemex says it kickstarted the digital era of construction and brought the market the first end-to-end digital solution for the building materials industry.

Additionally, through the launch of Future in Action – Cemex’s sustainable excellence program – the company says it committed to leading the way in decarbonizing the building materials industry with ambitious 2030 targets available, as well as to become a net-zero CO2 company by 2050.

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About the Author:

Kevin Yanik is editor-in-chief of Pit & Quarry. He can be reached at 216-706-3724 or kyanik@northcoastmedia.net.

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