Case names successor to retiring Hasler

Scott Harris

Jim Hasler, vice president of North America at Case Construction Equipment, announced plans to retire in April following 34 years with the company. Scott Harris, vice president of parts and service for CNH Industrial, which manages the Case brand, will take over Hasler’s role and oversee Case’s North American construction equipment operations.

“Jim Hasler has been an outstanding leader, colleague and friend to many throughout his career with Case, and we wish him the absolute best in his retirement,” says Brad Crews, COO of CNH Industrial NAFTA.

According to Case, Harris joined CNH Industrial’s Capital Group in 2006 as U.S. sales manager for construction equipment. Later, Harris served as Northeast sales manager for both agricultural and construction equipment.

In 2007, Harris became senior director of sales and marketing for his division. His last role with CNH Capital was as vice president of U.S. financial services and operations, where he was responsible for the overall sales growth and profitability of CNH Capital’s financial products and services.

“Through his various roles with CNH Industrial over the last decade, Scott has gained a comprehensive knowledge of the entire equipment lifecycle, from purchase to application to care and maintenance,” Crews says. “He is a strong, knowledgeable voice that will lead and grow our construction equipment organization as the market continues to evolve.”