Case introduces app for smartphones, tablets

Case Construction Equipment has launched the Case Experience Augmented Reality (AR) app that allows its customers to engage with its products through interactive and 3D features, videos, animations and voice-supported text on mobile devices. The app is optimized for the iPhone 5 and is compatible with the iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (generations 3, 4 and 5) and iPad.

“The Case Experience app simply provides a way to debunk myths and quickly communicate the productivity advantages that Case machines, selective catalytic reduction technology and dealers deliver,” says Athena Campos, director of marketing, Case Construction Equipment, North America. “Their growth objectives require the right equipment and support to do more work, more efficiently.  We’ve chosen AR as one method of connection with our customers through a simple multimedia experience.”

According to Case, AR technology is the process of superimposing digitally rendered images onto real-world surroundings, giving a sense of an illusion or virtual reality. The app can be downloaded from casece.com/ar, Google Play for Android devices, and Apple iTunes for the iPhone and iPad.