Case CE expands dealer network in North America

By |  July 31, 2018

Case Construction Equipment’s (Case CE) dealer network in North America is expanding with the growth of its existing dealers and the addition of another in northern Michigan.

So far in 2018, four of Case CE’s distributors have expanded, including Lee Tractor Co., which grew its Mississippi coverage with a new location in Pearl, Mississippi; McCann Industries, which expanded to cover the northwest Indiana and Grand Rapids, Michigan, markets with two new locations in Mishawaka, Indiana, and Dorr, Michigan; Monroe Tractor, which expanded its New England coverage with a new branch location in South Windsor, Connecticut; and Trekker Tractor, which continued its expansion in Florida with a new branch in Jacksonville, Florida.

Ina Store, which covers northern Michigan from Saginaw to Traverse City with its location Tustin, Michigan, is Case CE’s new dealer.

“The continued evolution of our dealer footprint in North America is focused entirely on providing improved and expanded services in markets that are important to our construction equipment business,” says Michel Marchand, vice president of North America at Case CE. “These developments represent our commitment to customers as we further strengthen our dealer network to meet the needs of the industries that we serve.”

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About the Author:

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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