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Astec reorganization streamlines legacy brands

By |  May 26, 2021

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Astec Industries reorganized a number of brands, streamlining the company’s internal structure and operations with goals of improving efficiency and driving growth.

The organization’s former brands, including Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, Heatec, KPI-JCI & Astec Mobile Screens, Osborn, Peterson, RexCon, Roadtec and Telsmith, will no longer operate as separate subsidiary companies. All of these brands will take on the Astec name.

“We made the decision to unify to make it easier for our dealers and customers to do business with us,” says Barry Ruffalo, president and CEO of Astec Industries. “By coming together as one organization, we can offer greater customer service and drive innovation. The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one Astec team rather than individual brands.”

In tandem with the reorganization, Astec introduced a rebranded logo, color palette and website.

Kevin Yanik

About the Author:

Kevin Yanik is the editor-in-chief of Pit & Quarry magazine. Yanik can be reached at 216-706-3724 or kyanik@northcoastmedia.net.

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