AEM debuts campaign to promote equipment manufacturing

The “Behind Every Product” campaign is debuting in Washington, D.C. Photo by Kevin Yanik.

The Association of Equipment Manufacturers (AEM) launched an advertising campaign to promote the economic contributions of the equipment manufacturing industry among influencers in Washington, D.C.

The campaign, titled “Behind Every Product,” features video, print and digital advertising across publications in the Washington, D.C., area.

“Equipment manufacturers want to be sure that President Trump, members of Congress and other leaders in Washington understand the size and scope of our industry,” says AEM President Dennis Slater. “We want everyone to understand that behind every piece of agriculture or construction equipment is a story of a hardworking American who is able to support a family because of our industry.”

The equipment manufacturing industry supports about 1.3 million jobs across the United States, according to a report produced by IHS Markit earlier this year. According to the report, the industry generated almost $87 billion in labor income in 2016, and about 30 percent of equipment produced in the U.S. is eventually intended for export.

The “Behind Every Product” initiative launched as a part of “I Make America,” AEM’s grassroots campaign that engages and mobilizes industry employees to advocate pro-manufacturing public policies. This year, the grassroots campaign is bringing elected officials from both parties to tour manufacturing facilities across the U.S., AEM says.