Road Choice Truck Parts adds products, boosts distribution

Road Choice Truck Parts, a private label all-makes parts brand, extended its distribution in North America to more than 100 authorized retail locations and added five product categories.

The new products include alternators/starters, brake drums, clutches, windshields and wiper blades. Road Choice already offered such high-demand parts as air conditioning, air springs, air/electrical coils and accessories, brake chambers, exhaust products, lights, shock absorbers and universal joints.

“We are pleased to expand our parts offering for customers seeking high-quality parts at a value price,” says Dan Bambrick, private brand manager, Road Choice. “Adding these new parts to our product lineup also allowed us to add new retailers, who came on line as a result of our additional offerings, enabling customers to have more options for their Road Choice-branded parts. It’s a win-win for our customers.”

Road Choice says its all-makes parts are value-priced to compete with heavy-duty manufacturers’ and warehouse distributors’ private brand parts. They are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum, one-year warranty, according to the company.

For a list of available parts and authorized retailers, visit the company’s website.