Cemex joins monarch butterfly initiative

By |  October 25, 2016

Cemex USA will be participating in the U.S. Fish and Wildlife Service and Wildlife Habitat Council’s Monarch Partnership, which provides monarch butterflies with habitats during their yearly migration, as well as other services.

Cemex has 17 sites participating in the Southeast Monarch Initiative. According to the company, the sites are participating in 2016 and/or 2017 to make efforts to restore the monarch population by planting milkweeds, native prairie-seed mixes, wildflowers and/or other plants beneficial to pollinators in designated onsite habitats and gardens.

“At our Louisville Cement Plant, for example, our team planted a Southern Monarch Habitat Seed Mix on about an acre of designated habitat land to provide food sources for the monarch butterfly and increase other plant and wildlife populations,” says Satish Sheth, Cemex’s vice president for environmental affairs.

The company adds that its ready-mix facilities are planting pollinator-friendly vegetation, as well as focusing on awareness and collaboration with employees participating in the effort to plant milkweed and bring the monarch butterfly back.

Cemex also maintains 18 sites in the United States and Mexico with conservation certification from the Wildlife Habitat Council for its conservation education programs, wildlife enhancement projects and land stewardship projects.

The Wildlife Habitat Council promotes and certifies habitat conservation and management on corporate lands through partnerships and education. The council has a presence in 45 states, the District of Columbia and a total of 13 countries.

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About the Author:

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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