Bell returns to U.S. market with new dealer network

Articulated dump truck (ADT) manufacturer Bell Equipment is returning to the U.S. market after more than a decade, with a new distribution network and the forthcoming launch of its new E-series range.

A joint venture between Bell and several U.S. construction investors will see the creation of a new business: Bell Trucks America (BTA). The business will provide a foundation for the re-entry to North America of the next generation of Bell’s ADTs.

The return of Bell to the U.S. comes after the ending of a licensing arrangement with John Deere, which saw Bell providing ADT technology to the U.S. market under the Deere brand. Through BTA, the range of Bell ADTs will now be developed throughout the U.S. The range BTA is launching includes its four largest ADTs: the B35D, B40D, B45D and B50D. The B50D has a 50-ton capacity.

In addition, Bell will be introducing a new E-series range. The first machines in the E-series – the B25E and B35E – will be introduced in North America in January 2014 after a European debut in June of this year.

BTA will be based in Houston. Plans are in place to expand the dealer network into strategic territories. Bell will use its own company, Bell Equipment North America (BENA), to provide factory sales, technical and after-sales support across the North American distribution network.

BTA has already appointed its first U.S. dealer, Four Seasons Equipment Inc.  Four Seasons will represent Bell’s ADTs in Louisiana, North Dakota and Texas.