New Atlas Copco store websites provide localized content for customers
July 27, 2011In order to improve communication with customers and provide local, relevant content, all 13 Atlas Copco Construction & Mining (CMT) stores in the United States have launched their own websites, the company announced. Each site focuses on the product lines, specials and offers, industries and events that pertain to the customers and region that store serves. The sites also link to Atlas Copco’s existing company website so that visitors can easily access information.
Each site features photographs from that store, as well as a page for local news and events. For example, the local news page for the Denver store reports a recent event at the Colorado School of Mines featuring the new Unigrout Smart A, and a review of the recent Elko Mining Days event is posted on the news page of the Elko (Nev.) site.
Each store caters to the industries that make up its clientele. This means that the sales and service page details the special service programs provided by each store. In the case of the Ludlow (Mass.) store, its sales and service page alerts customers that it has recently added Dynapac rollers, among other equipment, to its service portfolio.
A products page provides local information regarding which of Atlas Copco’s lines are carried at that specific location. For instance, the four southeastern stores feature the Dynapac and Powercrusher lines, and the stores in Tucson (Ariz.), Elko and Denver promote underground equipment.
The applications page for each store spotlights a local customer who has used an Atlas Copco solution in the field to good effect. The contact page for each store contains an extensive list of local contacts, phone numbers and e-mail addresses.
The URL for each store is www.atlascopco.us, followed by: /atlanta; /baltimore; /clarkssummit; /denver; /elko; /knoxville; /ludlow; /miami; /milwaukee; /nashville; /sacramento; /tucson; /vista.
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