BMG to launch sustainable division at ConExpo-Con/Agg
December 17, 2010Fort Wayne, Ind.-based BMG, formerly the Barlow Marketing Group, will launch its new BMG Green sustainable and environmentally focused division at ConExpo-Con/Agg 2011 (booth 4855 in Central Hall 2). The sales development, marketing and research firm will also celebrate its 20th anniversary working exclusively with manufacturers, associations and technology companies serving the global construction, infrastructure, mining, aggregate, environmental and recycle markets.
“BMG has been active within the rapidly developing sustainability market for some time, but the more recent expansion within all construction-related market segments requires far more specialized knowledge, expertise and skills than even a construction-focused sales development, marketing and research firm can offer,” President/CEO Brian Barlow said. “Our BMG Green division is structured and staffed to provide clients with the knowledge, expertise and capabilities to assist them in identifying, targeting and capturing this quickly growing opportunity.”
For 20 years, BMG has helped drive the growth of more than 75 manufacturers and service organizations serving the construction and related industries. The company offers “Six Critical Components to Growth,” in any combination necessary, to achieve each client’s growth objectives. These are strategic direction, sales development, marketing, research, channel management and international expansion.
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